IKEA offered up to 200 people beds in one of their stores after a horrific crash involving two lorries left motorists stranded for hours.
Drivers were stuck in huge tailbacks after the crash near junction 30 and 31 on the M25.
Many people were stuck in their cars for more than six hours while those close enough to the Thurrock IKEA store in Essex were offered a bed.
Fergal Parkinson hailed the store for allowing his wife and daughter to stay overnight
Hilarious posts on social media show one tired motorist lying face down on a model IKEA bed
IKEA's gesture was praised online, as some people tried to look at the positives of the situation
IKEA's generous gesture to offer those stranded on the nearby motorway was praised on social media.
Fergal Parkinson hailed the store for allowing his wife and daughter to stay overnight.
He told BBC News around 200 people were offered beds for the night.
In a photograph of the two cuddled in bed together, he wrote: 'Good on @ IKEAUK letting people, including my wife and daughter, stay in their bedrooms overnight after the M25 accident.'
Another person called Natasha shared a photograph of herself and another person laying in an IKEA bed with the caption: 'Glad to finally have our room. @IKEAUK.'
She later added they were in the store until 9.30pm before they were finally able to get back onto the road.
Kelly Holmes was among those caught in the gridlocked traffic as she
confessed she had to go to the toilet on the roadside.
The Olympic champion said: 'Sorry but I had to go! That's one thing a runner does well and doesn't care about - squatting! (It was just a wee before you start with the emojis)
'Even had the lovely traffic control guy give me some toilet roll and hand wipes!??'
was due to visit her home town of Sevenoaks in Kent to celebrate the
14th anniversary of her stunning 1,500m gold medal win at the Athens
She told BBC Radio Kent: 'I came from Leeds so I'm on 10-hour journey so far. We're on the slip road from Lakeside getting on to the M25.'
'I've been given chocolates by someone because I'm celebrating 14 years today of my 1500m win in the Olympics in Athens. I was meant to have a G&T tonight and now I'm stuck on the motorway with these lovely people.'
The horrific crash between near junction 30 and 31 caused huge tailbacks on the M25
One of the lorries in the collision was overturned and ended up down an embankment
Cranes were brought in to help clear up some of the destruction caused by the collision
Dame Kelly Holmes was one of the people caught up in traffic yesterday after two lorries collided on the M25
A woman called Esther wrote: 'My daughter & I are trapped in ikea due to crash on M25...5hrs +counting ..colouring in is saving our sanity..just...thank god for felt tips, rainbows and unicorns ..I can never face a meatball again...'
Highways England said there are still some delays on the M25 clockwise approaching junction 30 after the road reopened this morning.
is thought to have been seriously injured in the collision but the
motorway remained closed overnight and did not reopen until 5.45am this
One of the lorries involved the collision was overturned and ended up down an embankment.
The accident happened at around 2.35pm on Tuesday near the Dartford Crossing.
The delays stretched back from the QEII bridge as far as Junction 28 for Chelmsford.
An IKEA spokesman said: 'We welcome everyone to visit our stores during the opening hours to enjoy a fun day out with their family.
'Following a road incident on the M25 yesterday afternoon, we understand that some people opted to wait in IKEA Lakeside rather than in their cars.
'We accommodated them until around 11pm rather than our normal closing time of 10pm.'
The M25 was closed between junction 30 and 31A into this morning
Beds at the IKEA store in Thurrock, Essex, were offered to motorists stranded near to the store